BrightLux Brand Refresh

Lead Graphic Designer


As the Lead Graphic Designer for BrightLux Lighting, I spearheaded the development and advancement of the company's overall brand identity. Through my expertise in utilizing Adobe Creative Apps, I crafted comprehensive brand guidelines, innovative packaging designs, and compelling concepts that not only reflected the essence of BrightLux Lighting but also resonated with the target audience.

My role involved a meticulous process of conceptualization, design execution, and refinement to ensure that each visual element aligned seamlessly with the brand's values and objectives. By harnessing the diverse capabilities of Adobe Creative Apps, including Photoshop, Illustrator, and InDesign, I brought forth a cohesive visual language that extended across various platforms and marketing materials.

The brand guidelines I established served as a blueprint for maintaining consistency in visual elements, ensuring a unified and recognizable brand presence. The packaging designs were not only aesthetically pleasing but also strategically crafted to enhance product visibility and communicate the brand's commitment to quality and innovation.

Main Objectives:

1. Establish Comprehensive Brand Guidelines:

Develop and implement a set of brand guidelines that encompass visual elements, typography, color schemes, and other design elements to maintain consistency across all brand touchpoints.

2. Create Innovative Packaging Designs:

Conceptualize and design packaging that not only protects the products but also enhances their visual appeal on shelves, conveying the brand's values and distinguishing BrightLux Lighting from competitors.

3. Develop Cohesive Brand Concepts:

Generate creative concepts that align with BrightLux Lighting's brand identity and resonate with the target audience, ensuring a strong and memorable brand presence.

4. Utilize Adobe Creative Apps:

Leverage the full potential of Adobe Creative Apps, including Photoshop, Illustrator, and InDesign, to execute high-quality designs and bring the envisioned concepts to life across various mediums.

Key Achievements:

Successfully crafted and implemented comprehensive brand guidelines, fostering a uniform visual identity that strengthened brand recognition and trust among consumers.

Designed packaging solutions that not only met functional requirements but also stood out in the market, contributing to increased product visibility and consumer engagement.


Developed and executed creative concepts that effectively communicated BrightLux Lighting's values and product attributes, contributing to a positive brand image.

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