College Concert Visual Branding

Colorado Mesa University
Lead Designer


As the Lead Graphic Designer for Colorado Mesa University's 2019 Spring Concert, I spearheaded the development of a comprehensive visual identity for the event. My responsibilities encompassed creating engaging and cohesive branding across various platforms, including social media, campus marketing materials, tickets, and t-shirts. Leveraging my expertise in Adobe Creative Apps, I crafted visually striking designs that captured the essence of the concert and resonated with the university community.

The project involved a multifaceted approach, starting with conceptualizing and designing the concert's visual branding. This included crafting a logo, color palette, and typography that reflected the energetic and dynamic nature of the event. Social media assets played a crucial role in building anticipation and engagement. I designed eye-catching graphics for platforms such as Facebook, Instagram, and Twitter, ensuring a consistent and visually appealing online presence.

Main Objectives:

1. Develop a Captivating Visual Identity:

Create a distinctive and memorable visual identity for the 2019 Spring Concert that reflects the event's theme and resonates with the target audience.

2. Consistent Branding Across Platforms:

Ensure a cohesive visual experience across various platforms, including social media, campus marketing materials, tickets, and t-shirts, maintaining a unified brand presence.

3. Generate Anticipation and Engagement:

Design social media assets that effectively build anticipation for the concert, encouraging engagement and interaction among the university community.

4. Effectively Promote on Campus:

Produce eye-catching campus marketing assets, including posters and flyers, strategically placed to effectively promote the concert across the university grounds and generate interest.

Key Achievements:

Developed a captivating visual identity that not only aligned with the concert's theme but also received positive feedback for its creativity and aesthetic appeal.

Achieved a consistent and unified brand presence across all platforms, reinforcing the concert's identity and making it easily recognizable to the university community.


Social media assets contributed to a high level of engagement, with increased interactions, shares, and discussions leading up to the event.

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