Klein Logo

The opportunity

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The opportunity with Klein Automation & Electric was to create a strong, modern brand identity that reflected the company’s expertise, reliability, and hands-on approach. The existing branding no longer represented the quality of work or professionalism behind the business. My focus was on developing a new logo and supporting graphics that felt industrial, confident, and built to last—giving the company a visual foundation it could grow with.

All designs featured below were created by me during my time at Klein Automation & Electric. This includes concept development, visual design, and final production across social media, email marketing, paid advertising, and web assets.

klein projects
Side-by-side comparison of current and proposed logos for Klein Automation & Electric; current logo shows 'KAE' in bold red with a black bar displaying full company name, proposed logo features stylized red star-like symbol and bold red 'KLEIN' with a lightning bolt incorporated in the letter E and the full company name underneath.
White hard hat with red Klein Automation & Electric logo and red lightning bolt design on a red background.
White mobile trailer with red lightning bolt star graphic and text 'KLEIN Automation & Electric Fiber Division 575.393.3167' on a red background.
Side view of a white pickup truck with 'KLEIN Automation & Electric' logo in red on the door against a red background.
Hand-drawn sketches and notes for Klein logo design featuring a star-shaped bolt icon and variations in black and red colors with bold block text 'KLEIN AUTOMATION & ELECTRIC'.
impact and results

THE OUTCOME

The result was a refreshed brand identity that gave Klein Automation & Electric a more cohesive and professional presence across the company. The new logo and graphic system provided clear visual consistency for marketing materials, job site use, and future applications. The updated branding helped the company present itself more confidently, creating a strong first impression while remaining practical and versatile for everyday use.

12+ Graphic

Assets Created for Klein

3+ Logos

Lockups Developed

5+ Brand

Applications Considered