At American Lighting, the opportunity was to design across several brands while keeping everything clear, consistent, and easy to understand. I worked on American Lighting and its sub-brands—Prizm, Proluxe, and BrightLux—creating marketing and sales assets that fit each brand’s audience and purpose. A major part of my role was redesigning the websites for all three brands, focusing on cleaner layouts, better usability, and clearer product presentation. The goal was to give each brand its own personality while still feeling connected under the American Lighting umbrella, balancing technical detail with approachable, modern design.
All designs featured below were created by me during my time at American Lighting. This includes concept development, visual design, and final production across social media, email marketing, paid advertising, and web assets.
The work resulted in a more cohesive and modern presence across American Lighting and its sub-brands. The redesigned websites improved clarity, usability, and product navigation, making it easier for customers and partners to find and understand product information. By aligning visual systems across Prizm, Proluxe, and BrightLux, the brands felt more connected while still maintaining their individual identities—creating a stronger, more consistent experience across digital and marketing touchpoints.
