My focus has always been on creating purposeful design that connects clarity, creativity, and strategy. Whether it’s a full brand system, digital campaign, or website design, I bring a balance of precision and personality to every project.
Develop original campaign and brand assets from brief to final delivery using independent creative judgment
Translate strategy and style guides into compelling layouts, typography systems, and visual narratives
Design scalable creative across formats including paid and organic social, OOH, web, and on-property placements
Collaborate in shared Figma environments using components, templates, and libraries to ensure brand consistency
Prepare production-ready files and maintain organized documentation for downstream development, media, and print teams
Utilize Adobe Creative Suite for image refinement, compositing, and final asset preparation
Integrate AI-assisted workflows for concept exploration, mood boarding, and rapid iteration while applying strong human oversight
Contribute ideas on emerging tools and processes to improve creative efficiency and output quality
Designed engaging visual content for SnackCrate across digital, social media, email campaigns, packaging, and web assets
Collaborated with the Creative Team to develop original concepts, ensuring consistency in brand identity and design strategy
Produced eye-catching graphics and videos for platforms like Instagram, TikTok, and YouTube, while staying current with design trends
Retouched and edited photos and videos; contributed to copywriting for social and promotional materials
Used expert-level skills in Adobe Creative Suite, Figma, and video editing tools to manage multiple projects and meet tight deadlines
Responsible for day-to-day graphic design tasks, including the creation and editing of graphics, logo design, and branding materials
Manage creative projects from ideation to completion, ensuring alignment with company goals and timelines
Collaborate with internal teams and external clients to develop effective design solutions and maintain strong communication
Apply web design best practices to enhance the company’s digital presence and improve user experience
Utilize advanced proficiency in Adobe design software to produce high-quality visual content
Support the company’s mission by delivering exceptional design that reinforced brand identity and customer engagement
Responsible for planning / designing new wireframes, prototypes, website assets, and anything UX/UI related for all brands under American Lighting including Prizm, Proluxe, and Brightlux Lighting
In charge of creating organizational branding for the BrightLux division by implementing and maintaining the creative design process
Communicate with each sales team on their marketing objectives to formulate a distinctive design
Utilize team members feedback to strengthen our marketing campaign
Responsible for planning and managing daily goals and objectives, troubleshooting daily project issues and communicating with clients on production
In charge of organizational branding by implementing and maintaining creative design processes
Communicate with clients on their marketing objectives to formulate a distinctive design
Utilize client feedback to strengthen their marketing campaign
Provide end-to-end design solutions for small businesses, startups, and agencies. Including brand identity, UI/UX design, marketing campaigns, and print collateral
Partner directly with clients to understand business goals, target audiences, and brand positioning, translating them into strategic, visually impactful designs that drive engagement and sales
Design and develop responsive websites in Figma and Webflow, integrating best practices for UX, SEO, and mobile performance
Create comprehensive brand systems including logos, typography, color palettes, and style guides, ensuring consistency across all platforms and touchpoints
Produce marketing materials such as social media graphics, email campaigns, packaging, and print assets that have helped clients increase brand visibility and attract new customers
Manage all phases of the creative process independently, from proposals and contracts to design execution and final delivery, consistently meeting deadlines and exceeding client expectations