The opportunity was to create bold, high-impact concert branding that would grab attention, build excitement, and resonate with a student audience. For the Colorado Mesa University Juicy J concert, I was responsible for developing a visual direction that felt current, energetic, and culturally relevant while aligning with the university’s event standards. The goal was to design promotional materials that stood out across campus and digital channels, driving awareness and anticipation leading up to the show.
All designs featured below were created by me during my time at CMU Design Studio. This includes concept development, visual design, and final production across social media, email marketing, paid advertising, and web assets.
The final branding delivered a cohesive, high-energy look that carried across all promotional touch points. The designs helped create buzz on campus, supported event marketing efforts, and gave the concert a distinct visual identity. By maintaining consistency across print and digital materials, the branding strengthened recognition and contributed to a more unified and memorable event experience for students.
