NativeSeed Group Logo

The opportunity

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The opportunity with NativeSeed Group was to support a mission-driven organization through clear, thoughtful design that reflected both scientific credibility and environmental stewardship. The work focused on communicating complex ideas—seed conservation, research, and land stewardship—in a way that felt approachable and grounded for NSG and every sub brand owned by NSG. My role was to create design solutions that respected the organization’s values while improving clarity, consistency, and usability across visual touch points.

All designs featured below were created by me during my time at NativeSeed Group. This includes concept development, visual design, and final production across social media, email marketing, paid advertising, and web assets.

nativeseed group projects
Native Seed Group website homepage displayed on a laptop and mobile phone, featuring a flower field background and text about seed solutions for habitat, land reclamation, erosion control, and agriculture.
Three vertical banners for Native Seed Group showcasing services and commitment to habitat restoration with icons and nature imagery.
Native Seed Group logo with stylized text on dark green background.
Green stylized lotus flower with a water droplet in the center on a dark green background.
Comparison of two proposed logos for Native Seed Group with differences in typeface angles, 'S' tail design, and enlargement of 'GROUP'.
NativeSeed Group logo with tagline 'Return Your Land To It's Most Productive State' and description about addressing land disturbance with local seed expertise and inventory.
hedgerow farms projects
Two seed packets from Hedgerow Farms featuring Fort Miller Clarkia flowers and Central Valley Pollinator Mix wildflowers on a green background.
Seed packet design for Arroyo Lupine with purple flowers, includes planting info, a California map, sun icon, QR code, and 'Locally Grown in Winters, CA' text.
Stylized black and white quail standing with the text 'HEDGEROW FARMS' arched above it in green letters.
Red quail illustration with the text 'Hedgerow Farms' arched above and 'a NativeSeed Group company' below on dark green background.
Tri-fold brochure for Hedgerow Farms featuring restoration projects, expert team photos, nature images, and contact info on dark green background.
Wooden display rack with seed packets from Hedgerow Farms, featuring various flower seeds including lupine, poppy, milkweed, and goldfields.
nature's seed projects
Advertisement for Nature's Seed featuring pink and orange lupine flowers against a blue sky, with text about a discount code GATE20 for fall planting and the website naturesseed.com.
Product page showing Nature's Seed Wildflower Seed bag with purchasing options for Annual Wildflower Mix in various weights and prices, including add to cart and payment options.
Announcement of new website launch highlighting updated features, loyalty points, and bulk buying with various devices displaying the website interface.
Field of colorful wildflowers under an orange sunset sky with text promoting wildflower packets and bulk seed sale from December 16 to 18 with 15% off and no coupon code required.
Nature's Seed logo with a stylized seedling icon and text 'California Collection' on a green background.
Map of the U.S. divided into three zones for grass types: blue zone for cool-season grasses in northern states, green transitional zone in the middle, and yellow warm-season grasses in southern states, with descriptions of grass species for each zone.
impact and results

THE OUTCOME

The result was a more cohesive and intentional visual presence that supported NativeSeed Group’s mission and outreach efforts. The designs helped simplify information, improve visual consistency, and make educational content easier to engage with for all NativeSeed Group brands. By focusing on clarity and restraint, the work strengthened communication without overshadowing the organization’s purpose—allowing the mission to remain front and center.

500+ Assets

Produced for Digital & Print

50+ Initiatives

Completed for Marketing

30% Increase

In Customer Engagement