Children's Water Festival Branding

Client
Western Colorado Children's Water Festival
Date
2022
Role
Lead Graphic Designer

INTRODUCTION

As the Lead Graphic Designer for the Western Colorado Children's Water Festival, my role involved creating a cohesive and visually appealing brand identity for the event. The project encompasses the development of various design elements, including the event logo, table tents, t-shirts, thank you cards, and presenter/teacher programs. I utilized my expertise in Adobe Creative Apps, crafting engaging and informative visuals that resonate with the festival's theme and purpose.

Main Objectives:

1. Event Visual Branding:

Develop a captivating visual identity that reflects the essence of the Western Colorado Children's Water Festival. This includes designing a logo that serves as the cornerstone of the event's brand.

2. Presenter/Teacher Programs:

Develop visually engaging programs for presenters and teachers involved in the festival. Ensure that the design facilitates easy navigation of schedules, session details, and important information.

3. Table Tents:

Design eye-catching and informative table tents that effectively communicate key details about the festival, such as schedules, activities, and sponsors. Ensure that the design is cohesive with the overall branding.

4. Thank You Cards:

Design personalized thank you cards to express gratitude to sponsors, volunteers, and participants. The cards should convey appreciation while aligning with the visual theme of the festival.

Key Achievements:

1
Successfully developed a visually compelling and memorable brand identity for the Western Colorado Children's Water Festival. The created logo serves as a strong representation of the event's theme and purpose.
2

Developed visually engaging programs for presenters and teachers, ensuring clarity in conveying schedules, session details, and important information. The programs contribute to a smooth and organized flow of activities during the festival.

3

Contributed to the overall success and positive impact of the Western Colorado Children's Water Festival by creating a cohesive and visually appealing brand experience. The designs enhanced the festival's image and left a lasting impression on participants and stakeholders.

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