As the Lead UI Designer, I spearheaded a comprehensive visual design enhancement project for a Utility Mapping company's home page desktop and mobile website. Leveraging tools such as Figma, Adobe Photoshop, and Adobe Illustrator, I designed a new user interface to improve the user experience and elevate the aesthetic appeal of the website.
The visual design enhancements resulted in a modern, user-friendly website that effectively communicates the company's services and enhances the overall user experience. The documented case study serves as a valuable resource for future design initiatives and demonstrates the impact of UI design on business objectives.
I do not own the rights to the logo, this is strictly for study and education.
Create a visually engaging website design that reflects the company's brand identity while ensuring usability and accessibility.
Streamline navigation, optimize content layout, and enhance interactivity to provide a seamless browsing experience for users across desktop and mobile platforms.
Implement design elements that reinforce the company's branding, including color schemes, typography, and imagery.
Document the design process, rationale behind design decisions, and the impact of visual enhancements through a comprehensive case study.
