Lincoln Protect Direct Mail

Client
Lincoln Protect
Date
2022
Role
Graphic Designer

INTRODUCTION

I collaborated with Lincoln Protect to elevate their Continued Service Plan through the creation of innovative print media assets. As a skilled graphic designer, I utilized my expertise in Adobe Photoshop, Adobe InDesign, and Adobe Illustrator to craft visually appealing and impactful materials that effectively communicate the value of the service plan.

The primary goal of this project was to enhance the overall branding and marketing efforts for Lincoln Protect's Continued Service Plan. I focused on creating compelling visual narratives that resonate with the target audience, showcasing the key benefits and features of the service plan in a clear and engaging manner.

Main Objectives:

1. Brand Alignment:

Ensured that all design elements were in harmony with Lincoln Protect's brand guidelines, maintaining consistency across the Continued Service Plan materials.

2. Creative Conceptualization:

Developed innovative design concepts that effectively conveyed the value proposition of the service plan, taking into consideration the target audience and marketing objectives.

3. Image Editing and Enhancement:

Utilized Adobe Photoshop to edit and enhance images, ensuring that visuals were not only aesthetically pleasing but also aligned with the brand's identity.

4. Layout and Composition:

Employed Adobe InDesign to create cohesive and visually appealing layouts for various print media assets, including brochures and pamphlets, ensuring a logical flow of information.

Key Achievements:

1
The new print media assets contributed to an elevated brand perception of the Continued Service Plan, aligning with Lincoln Protect's commitment to quality and service excellence.
2

The visually appealing and informative design elements resulted in increased engagement with the marketing materials, capturing the attention of the target audience and encouraging them to explore the service plan further.

3

Received positive feedback from both the Lincoln Protect team and target audience, indicating a successful integration of design and messaging strategies.

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